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      tutto intorno al cliente  Elicottero Leonardo Da Vinci Accesso Clienti a LeonardoCRM 
 
 
Capire il CRM e il Web-Marketing    

"Le esperienze del passato hanno dimostrato che le aziende devono rifocalizzare le loro strategie di CRM per sopravvivere e prosperare nel mondo del futuro"


 
Le analisi di mercato dicono che le aziende incentrate sul mercato,e non sui clienti, perdono in media il 20% di vendite all'anno. Di conseguenza occorre mettere a punto nuovi meccanismi, sfruttando le funzioni di CRM, per riprendere a crescere o almeno per mantenere le quote di mercato acquisite.
 


PER CHI NON CONOSCE IL CRM

Articoli dedicati esclusivamente al CRM con lo scopo di far avvicinare a questo argomento anche le persone che sentono per la prima volta questo termine.

PER CHI HA GIA' ALCUNE NOZIONI SUL CRM

Articoli indirizzati a tutti quelli che vogliono approfondire il tema CRM al fine di capire le sue evoluzioni e metterle in pratica.

CONOSCERE L'E-MAIL MARKETING

Capire cos'è, come utilizzarlo al meglio, come renderlo efficace.



PRESENTAZIONI CRM: 
 
Claudio Pitilino: "Il Customer Relationship Management per innovare la relazione PMI e mercato" (PDF)

  

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Notizie e idee sul Customer Relationship Management


 
 
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