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SVILUPPO DELLE STRATEGIE DI MARKETING

 

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Crea Campagne personalizzate, Newsletter, promozioni e offerte.
 
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Leonardo CRM rende facili, precise e vantaggiose le azioni di Direct Marketing!
 
Al giorno d'oggi è fondamentale creare affinità tra l'azienda e i suoi Clienti: con la sezione di Marketing (EMA: Enterprise Marketing Automation) di Leonardo CRM puoi sviluppare Newsletter sofisticate e Campagne mirate attraverso i principali canali di comunicazione diretta con il Cliente. 

Grazie alla totale interdipendenza delle sezioni di Leonardo CRM è facile per ogni funzione aziendale gestire tutte le informazioni relative ai contatti aziendali in modo collaborativo, senza sprechi di risorse e duplicazioni dei dati.

Funzionalità    
 
Gestione CampagneLe Campagne di Marketing sono la traduzione operativa delle strategie di Marketing volte all'acquisizione di nuovi Clienti. Leonardo CRM ottimizza, automatizzandole, l'archiviazione delle iscrizioni alla newsletter provenienti dal tuo sito Internet e la gestione delle cancellazioni; la gestione del conseguente invio di email; il monitoraggio in tempo reale dei risultati.
Maggiore efficienza
Leonardo CRM offre strumenti di Marketing che promuovono il lavoro in team e la condivisione delle informazioni tra i reparti che interagiscono con i Clienti, con l'effetto di aumentare l’efficienza dei processi di vendita, la profittabilità dei consumatori e di realizzare una sostanziale riduzione del costo di gestione della clientela.
 
Analisi ritorno CampagnaFinalmente è possibile avere un riscontro sull'efficacia delle Campagne di Marketing adottate, misurabile principalmente attraverso l'analisi delle email aperte e dei clik-link.
Informativa sulla PrivacyCon Leonardo CRM è anche possibile gestire l'invio e l'accettazione dell'Informativa sulla Privacy, da inviare ai destinatari delle Campagne in base ai termini di legge.
Newsletter efficaciCon l'avvento di Internet nella vita di tutti i giorni, le Newsletter sono diventate lo strumento principale di Direct Marketing. Con Leonardo CRM è facile creare contenuti complessi, inserire immagini, link e tanto altro.
Segmentazione dei ClientiAnalizzando il mercato e percependo i nuovi bisogni dei consumatori sarà facile effettuare precise segmentazioni dei Contatti ed attuare un posizionamento vantaggioso della propria azienda.
Gestione duplicatiIl modulo Marketing di Leonardo CRM permette di monitorare e controllare le e-mail che compaiono più volte nel database, con lo scopo di eliminare le informazioni superflue.
 
Controllo DisiscrittiUn'importante funzionalità di Leonardo CRM è il monitoraggio dei contatti che richiedono la disiscrizione dalla ricezione delle Newsletter: si tratta di un forte indicatore dell'interesse suscitato e del successo delle Campagne.

  

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